[ LOYALTY PROGRAM ]

A loyalty program by Senbi Bonus

One platform — four mechanics: discount, accumulation, bonus points, and visit stamps. Customers come back on their own, the average ticket grows, and you see who is loyal and who bought once.

Why this matters to your customer
So a regular guest feels the benefit on every visit — instead of hunting a one-day discount at a competitor with a card already in their phone.
LIVE
Loyalty card
Senbi Club
Gold
Aigerim K.
+7 707 ••• •• 14
Points
2,450
Discount
7%
To a gift
550 ₸
Stamps
7 / 10 · To a coffee
Points
Discount
Spend
Stamps
Recent activity
  • Receipt #1042 · POS+180
  • Paid with points−400
  • Visit · stamp+1
  • Birthday bonus+300
Accrued +120 points
Why a loyalty program

A new customer is expensive to win twice

Without a loyalty program people buy once and disappear. The next visit costs ads again, a made-up discount, or hoping they remember you. Paper cards and stamp cards get lost, spreadsheets drift, the cashier forgets to accrue — and you never know who your regulars are.

The Senbi Bonus loyalty program lets you pick the mechanic that fits the business — discount, accumulation, bonuses, or visit stamps — and run it in one CRM: at the till and on the customer card. Not one template for everyone, but rules you set yourself.

Why it is worth turning on

  • Repeat sales cost less than finding a new customer every time.
  • Average ticket grows: people top up to a threshold or spend points.
  • Stamps keep visit frequency — even when the ticket is small and points feel worthless.
  • Purchase history and loyalty level live in the CRM, not a notebook.
  • Till and website use the same rules — via Senbi and CRM Adaptor.
  • No plastic to lose: the balance and stamps are tied to the phone number.

Four mechanics in one program

You do not have to pick “discount or points”. Senbi covers four working formats — separately or together, matched to your niche and margin. Visit stamps here are not a leftover from paper cards: they are a mechanic in the same CRM.

Discount

An instant, obvious saving

Members get a percent or a fixed discount at purchase. Levels such as 5% / 7% / 10%, VIP and birthday perks — without haggling at the till.

  • Percent or amount by rules and membership levels.
  • Separate terms for categories, promo items, and services.
  • The customer sees the benefit immediately — easier to keep than “points later”.
Accumulation

Thresholds, spend, and a gift

Customers accumulate spend: “every 10,000 ₸ — a gift”, a step to the next discount level. Senbi counts the rules — no notebook and no lost card.

  • Accumulate by receipt total, purchase count, or items.
  • Thresholds and automatic level-ups.
  • The gift or discount fires itself — the cashier does not count by hand.
Bonus

Cashback as points on the next purchase

Points accrue from the receipt — a percent or a fixed number. They can pay part of the next order. Flexible for margin: expiry, spend cap, promo exclusions.

  • Accrual from the receipt by your rules — including at the POS.
  • Pay with points in part or in full, with a spend limit.
  • Point lifetime and separate rules for promotions.
Stamps

A stamp per visit — the card everyone knows

The classic “6th coffee free”, without paper: a stamp is added for a visit or an item, progress lives on the phone. The card cannot be lost, forged, or “filled in with a pen”.

  • A stamp for a visit, a service, or a specific item — by your rules.
  • Progress of 7 out of 10 is visible: people want to finish the card.
  • The gift fires itself when the card is full — no argument at the till.
Visit stamps

Everyone already understands a stamp card

Bonuses and accumulating discounts count money. Stamps count visits. Those are different jobs: one large receipt can close cashback, but it does not replace the person who comes every week. That is why stamps in Senbi are not a leftover format — they sit next to discount and points as a working mechanic.

Why stamps are still needed

  • The format needs no explanation: “collect 8 stamps — the 9th coffee is free”. A cashback percent on a small ticket is almost invisible.
  • A stamp rewards frequency, not spend. You cannot close the card with one expensive purchase and disappear for six months.
  • Customers already carry paper stamp cards. A digital stamp keeps the habit and removes loss, forgery, and “the cashier forgot to stamp”.
  • Progress is visible. Seven filled circles motivate more than “340 points left until something”.
  • You can run both: a visit gives a stamp, the receipt total gives points or a discount level. One CRM, two reasons to come back.

Where stamps beat bonus points

Coffee shop and bakery

A 1,200–2,000 ₸ ticket. 3% cashback is 40–60 tenge — nobody notices. “Every 6th cappuccino free” is a real gift, so people stop at your place instead of the competitor on the way.

Car wash

The customer comes for a visit, not to “accumulate a sum”. A cheap wash and an expensive polish are different tickets, but you need regularity. A stamp per stop holds the schedule better than points from uneven spend.

Barbershop and salon

Haircuts and manicures live on a rhythm: every three to four weeks. “10th haircut free” keeps the stylist. A paper card is left in another bag — a digital stamp is tied to the phone.

Cafés, lunches, and delivery

The same average ticket day after day. Points grow slowly and quietly. “5th lunch free” brings the office back to the same spot instead of the canteen across the street.

Kids’ clubs and play spaces

Parents count sessions, children see the circles. A stamp is clearer than a percent: “two more classes — a free hour”. A child cannot drop the card on the way home.

Dry cleaning and alterations

Visits are regular but rare, with uneven tickets. Saving up “50,000 ₸” takes forever. A stamp per drop-off is a reason not to switch to the nearest counter.

Grooming and vet clinic

A dog’s trim, a vaccine, a check-up — a cycle, not a one-off buy. A stamp per visit brings them back on the same schedule. Points from a vaccine receipt do not feel connected to the next groom.

Yoga, pilates, drop-in classes

Not a membership — drop-in. People switch studios easily. “8 classes — the 9th is free” keeps the room without discounting every entry.

Tire service and seasonal changeover

Two to four visits a year. A bonus program goes quiet in between. A stamp for “4th changeover with a discount” remembers the customer between seasons — on the card, not in the technician’s notebook.

Dentistry and hygiene

Check-ups and hygiene need a schedule. A stamp for showing up to prevention brings the patient back without new ads. A large treatment bill is not mixed in — you reward the visit, not the receipt.

How it works in practice

  1. 01

    The customer is recognized

    Phone, QR, or a Senbi Bonus card. One profile across every location.

  2. 02

    Rules are applied

    Discount, threshold, points, or a visit stamp run automatically — not “by eye” at the till.

  3. 03

    Balance in the CRM

    Accruals, redemptions, and stamps on the customer card. The owner sees who really comes back.

  4. 04

    POS without retyping

    CRM Adaptor reads the total from the POS screen and applies Senbi rules — no second app at the till.

What breaks without a program

Typical gaps that leave “loyalty” as a slogan only.

Paper cards and stamps

The card is lost — the customer resets. A circle was drawn in with a pen, the cashier forgot to stamp — totals never match the till.

Spreadsheets instead of rules

Discounts are guessed, levels get mixed up, the “who is regular” report is built on weekends.

The cashier forgets to accrue

They paid, no points or stamp appeared — trust in the program dies faster than price objections.

One mechanic for everyone

A salon needs visit thresholds and stamps, a shop needs points, a café needs a discount. A one-size scheme fails.

No data in the CRM

You cannot see LTV, visit frequency, or who went quiet — so you cannot nudge them.

Till and site live apart

Bought online — no points or stamps in store. The customer never sees why they should join.

What the loyalty program includes

Not “points in an app for show”, but rules that work at the till, on the site, and on the customer card.

Four loyalty formats

Discount, accumulation, bonuses, and visit stamps — separately or combined.

Levels and VIP

Thresholds, statuses, and special terms for regulars and corporate clients.

Accrual at the POS

CRM Adaptor reads the receipt total and posts bonuses and stamps in Senbi with no manual entry.

Digital certificates

A gift with a unique code, remainder, and expiry. Issue and redeem at the till — no paper form.

History in the CRM

Every accrual, spend, and stamp is on the card. You see who comes back.

Rules that protect margin

Expiry, a cap on paying with points, promo exclusions, and stamp limits.

POS

Bonuses and stamps at the till — without a second program

If you already have a POS, you do not need to replace it. CRM Adaptor reads the total from the screen and applies Senbi rules: a discount, bonuses, or a visit stamp. The cashier works as usual — the customer gets the benefit right after the sale.

How CRM Adaptor works

Who the Senbi loyalty program is for

Retail and chainsCafés and deliverySalons and clinicsRepeat-visit servicesSeveral locations, one profileHave a POS, no loyalty yet

Why this is a loyalty program, not “yet another points app”

You get four working mechanics in one CRM: discount, accumulation, bonuses, and visit stamps. You set the rules, till and site count the same way, and the customer history does not vanish between a notebook and a chat.

The customer is not buying “an app for points” — a tool that brings people back and lifts the average ticket.

What the loyalty program does

Discount, accumulation, bonuses, visit stamps, and the till — in one Senbi Bonus loop.

Discount mechanic
Accumulation mechanic
Bonus mechanic
Visit stamps
Levels and VIP
POS accrual
Spend with points
Rules and expiry
CRM history
Digital certificates
Phone instead of plastic

FAQ

How is the Senbi Bonus program different from ordinary points?
One system holds four mechanics: discount, accumulation, bonuses, and visit stamps. You pick the format for your margin and niche — or combine them. Balance and history live in the CRM, not in a separate “checkbox” app.
Why stamps if we already have bonuses and accumulation?
Bonuses count money from the receipt, stamps count visits. On a small ticket cashback is almost invisible, while “6th coffee free” is obvious. A stamp cannot be closed with one expensive purchase: the person has to come back. Teams often run both: a stamp per visit and points from spend.
Can we keep only the discount, without bonuses or stamps?
Yes. The discount program runs on its own: levels, a percent or a fixed discount, category rules. Accumulation, bonuses, and stamps can be added later.
How do we accrue bonuses and stamps if we already have a till?
With CRM Adaptor: the POS-side app reads the amount from the screen and sends it to Senbi. The cashier does not retype the receipt or switch tabs.
The customer visits different locations. Is the balance shared?
Yes: one profile by phone, one set of loyalty rules. A purchase at any till lands in the same history.
Will this work for a salon, a café, and a shop?
Yes: salons often need visit thresholds and stamps, cafés need a coffee stamp or a regulars’ discount, shops need points from the receipt. Senbi does not force one scheme on everyone.