The guest adds a Senbi Bonus card to Apple Wallet or Google Wallet — no app, no plastic. Balance, stamps and level stay on the pass. A push lands on the card: points about to expire, a stamp almost complete, a birthday.
Why Wallet
A paper card stays in another bag. People will not install an app “for points.” Wallet is already on the phone: they tap Add at the till — and the pass sits next to boarding passes and bank cards.
One Senbi Bonus pass in the system wallet on iPhone and Android. No custom app, no store listing.
Points, stamps and discount level update after the till. The guest sees what the cashier sees.
The message arrives as a wallet notification: expiry, a ready stamp, an offer, a win-back.
The phone replaces the card. History stays in the program — the pass cannot be lost or forged.
Campaigns
Not a separate app and not a blast SMS to everyone. The push goes to the Wallet pass for the people who need it: by segment, by rule, or by an event in the program.
Stamp 9 of 10, points expire in 3 days, almost Gold — a reason to come in today.
Write to champions, guests quiet for 45 days, or high-ticket visitors. RFM builds the list.
A gift on the date and “800 ₸ left to the gift” beat a blanket discount.
The pass is already on the phone. “Your balance is waiting” costs less than new ads.
The guest adds the pass from the receipt. On the 9th stamp a push: “cappuccino free tomorrow.”
Gold and 2,450 points sit on the pass. Before the season — “points expire Sunday.” They top up the ticket.
Earned on Abay — spent on Satpayev. One Wallet pass, the same rules.