Boutique: a repeat purchase costs more than ads — one balance at the till and on the site

An Almaty showroom plus an online store. Level discounts and points on a 25–50k ₸ ticket — no made-up till discount and no paper card left in another bag.

A boutique lives on ticket size, not a daily visit. Someone buys a dress for 42,000 ₸ — and disappears until next season. A new Instagram customer costs ads again. A “10th visit” stamp is weak here: people rarely walk in. What works is discount levels and points they spend on the next fitting — at the till and in the online store on the same phone number.

25–50k

typical showroom ticket

5 / 7 / 10%

discount levels, no haggling

1 phone

floor and site — one balance

CRM

who bought once and went quiet

How it looks at the till

Till · boutique, Almaty

Do you have a card? Or the same discount as last time?

AIPhone +7 707… — Gold, 7% off. Accrue points on this receipt, or redeem 400 on this purchase?

Accrue. Does the site count the same?

AIYes — same number. Tomorrow the site will show the same balance. Not a separate “online card.”

SYS: Gold 7% · points 2,450 · receipt 45,900 ₸

Case: showroom + site

Before and after rules in CRM

Cashier “made-up” discountrules, not mood

Before

often

After

by level

Repeat in the season+points / level

Before

weak

After

a reason

Stamps in a boutique maybe fit an accessory or a corner coffee — not a coat. The main loop is a threshold discount and points from the ticket. History lives in CRM, not in the seller’s chat.