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Retail

Loyalty program for retail: the till and the site use the same rules

Bought at the till — no points on the site. Excel mixes up levels; the cashier forgets to accrue. Senbi runs discount, accumulation, and points in one phone profile. POS — via CRM Adaptor.

Where retail loses the next ticket

  • The paper card is gone — the shopper is “reset”
  • The Excel of discount levels does not match the till
  • The cashier forgets to accrue — trust in the program drops faster than the price
  • A one-off purchase creates no LTV: they leave for a competitor with a card in their phone
  • Online and offline balances differ — there is no reason to register
Case

Clothing boutique, showroom + site · Almaty

Challenge

Paper cards got lost. At the till the cashier forgot to accrue; the site had no points. The 5% / 7% level spreadsheet was rebuilt on weekends. Shoppers left for a marketplace with a “today-only” discount.

Result

One profile: an 18,000 ₸ till ticket and a site order in the same history. CRM Adaptor counts points without a second program. Birthday — 10% without haggling.

Repeat purchases +34%
Timeline: till and rules in 1–2 weeks

What the loyalty program does in retail

Four mechanics matched to marginAn instant discount, “every 10,000 ₸ — a gift”, points from the ticket, a stamp on coffee in the corner. Birthday and VIP are in the rules.Purchase history on the cardWho is a regular, who bought once, how many points will expire. The owner sees LTV, not the cashier’s notebook.A digital certificate instead of a formCode, remainder, expiry. Sell at the till or send in a messenger — redeem in the same program.

Retail without a program sells every ticket from scratch. Senbi applies rules at the till via CRM Adaptor: the cashier does not type the amount and does not open a second tab. The customer sees the benefit immediately — they do not hunt a “today-only” discount at a competitor.

  1. Phone or QR — a Senbi Club profile, not plastic
  2. An 18,000 ₸ ticket: a level discount or +points by the rule
  3. The same balance on the site — top up to a threshold or redeem
  4. CRM shows who has not come in 60 days — a targeted promo, not a blast to everyone

FAQ about loyalty in retail

  • No. CRM Adaptor reads the total from the screen and applies a discount, points, or a stamp. The cashier works as usual.

We’ll show the program on your assortment

Tell us how you discount at the till today — we’ll set the rules and a shared balance with the site.