What you get
- Direct messages land in the CRM, linked to contacts and deals.
- Comments can be handled like tickets with clear ownership and status.
- The whole team sees conversation history — no need to share personal devices.
Integration
Instagram is a primary touchpoint: people use Direct, comment under posts, and expect quick replies. The integration brings those conversations into Senbi so your team follows one process and never loses a lead.
Response speed on social directly affects conversion: faster replies build trust. When chats live only on personal accounts, context is lost and answers get duplicated.
Senbi ties every touchpoint to the pipeline so you know where the lead came from and what happened next.