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Lawyers

Loyalty program for lawyers: the client comes back with the next matter

They bought a one-off consult — and left for another firm. Senbi accrues points and levels toward the next matter, gifts a consultation certificate, and keeps history in CRM, not Excel.

Where the practice loses repeats

  • After one matter the client leaves — the next one costs ads again
  • Promised discounts are remembered differently; Excel drifts
  • A consultation certificate is a form with no remaining balance or expiry
  • No LTV: you cannot see which family or company comes back
  • Online payment for a consult and an office visit are different ledgers
Case

Family practice, 4 lawyers · Almaty

Challenge

A year after a divorce the client arrived as new: the discount on representation was promised verbally. Consultation certificates were written on forms. The Excel of “regulars” was never opened. Nobody counted family LTV.

Result

A 25,000 ₸ consultation accrues points toward the next matter. Certificates redeem in CRM. The card shows which services already happened — the lawyer does not start from zero.

Repeat matters +29%
Timeline: rules and certificates in 1 week

What the loyalty program does in a practice

Legal work is rarely one-off: family, business, a repeat dispute. Senbi does not give legal advice — it counts loyalty: what you promised, what was already paid, which level the client has. History lives in CRM.

  • The next matter arrives with a balance, not as a cold lead
  • The same discount rules for every lawyer in the firm
  • The certificate redeems on the same card
  • Online payment and an office visit — one profile by phone

FAQ about loyalty for lawyers

  • You can put stamps on a document package, but points and a discount level on the next matter usually fit better. You pick the mechanic.

We’ll set loyalty around your consultation fees

Tell us how you discount regulars today — we’ll show accrual and a certificate in CRM.