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Travel agency

Loyalty program for travel agencies: the next trip without buying a new lead

They bought a tour — and next season went to a competitor. Senbi accrues points from the package, keeps a family profile by phone, and redeems certificates in CRM. Not Excel and not a made-up discount.

Where the agency loses the season

  • After the tour the client vanishes — next season costs ads again
  • The Excel of promised discounts drifts between managers
  • A paper certificate, remaining balance counted by hand
  • No family LTV: you cannot see who travels every year
  • The online inquiry and office payment are different balances
Case

Travel agency · Almaty

Challenge

After the season, “regulars” lived in Excel. The discount on the next Turkey trip was promised differently by each manager. Certificates were written on forms. A family of four messaged a competitor next time.

Result

An 800,000 ₸ tour accrues points toward the next trip. The family profile is one phone. Certificates redeem in CRM. The card shows who did not book this season.

Repeat bookings +23%
Timeline: rules before the season — under a week

What the loyalty program does in travel

Points from the package and a levelA percent of the tour amount, a threshold toward the next trip, a birthday perk. Not a made-up discount at peak season.The family and trip historyParty size, destinations, accruals. The manager sees the balance before the call — no “have you travelled with us?”.Certificate for a tour or a consultA gift: code, expiry, partial redeem. No form and no argument in the office.

Travel is a seasonal repeat. A new lead at peak costs more than bringing back a family that already flew. Senbi counts points from the amount and stores the profile in CRM. A “4th trip” stamp makes sense if the cycle is regular; on large tickets, points and a level usually fit better.

  1. The client gives a phone number — family and balance, not a card in a passport
  2. An 800,000 ₸ tour accrues points by the rule
  3. Next season they redeem part or unlock a discount level
  4. A certificate for a friend redeems in the same program

FAQ about loyalty in travel

  • Accrual happens after the actual payment. The rule is a percent or a fixed amount from the package. Date changes do not affect points if you set it that way.

We’ll have loyalty ready before the season

Tell us how you discount regulars today — we’ll show points, a certificate, and the CRM card.