Will stamps and points get mixed into one pot?

No. Stamps count a hygiene visit; points count treatment spend. You can run both in parallel: showing up and the ticket are two reasons to come back.

The patient sees different doctors in the clinic. Is the balance shared?

Yes: one profile by phone. Hygiene with the hygienist and treatment with the therapist land in the same CRM history.

We already have a till. Do we have to replace it?

No. CRM Adaptor reads the total from the POS screen and applies a discount, points, or a stamp. Reception works as usual.

Can we run only a regulars’ discount, without stamps?

Yes. Levels such as 5% / 7% / 10% and a birthday perk work on their own. Stamps and points turn on when you need them.

All industries

Dentistry

Loyalty program for dentistry: hygiene on a schedule, not a one-off visit

The patient finished treatment and vanished — the next visit costs ads again. Senbi runs stamps for hygiene visits, points from the receipt, and a birthday discount. History in CRM, the card tied to the phone.

Where the clinic loses repeat visits

The paper hygiene card is gone — the patient is “reset”
The Excel of recall dates does not match the till
Reception forgets the stamp — an argument at the desk
After treatment people do not return: no LTV, only a one-off ticket
Online booking and in-clinic payment live in different tables — no shared balance

Case

Dental clinic, 4 chairs · Almaty

Challenge

Paper cards for “6th hygiene free” got lost. The spreadsheet of recall dates did not match the till. Reception forgot the stamp — the patient argued at the desk. After treatment people did not come back for a check-up.

Result

A stamp for showing up to hygiene is counted automatically. Treatment totals accrue points for the next procedure. Birthday — 10% without haggling. CRM shows who went quiet after a filling.

Repeat hygiene 22% → 48%

Timeline: rules in 1 week, effect from the first recall cycle

What the loyalty program does in dentistry

Visit stamp and points from the ticketHygiene is counted in stamps — frequency, not spend. Treatment accrues points. Birthday and levels follow your rules, not a made-up discount.History on the patient cardEvery stamp, accrual, and redemption lives in CRM. You see who came for a check-up and who disappeared after a one-off treatment.Certificate for hygiene or whiteningA gift code with remaining balance and expiry. Reception redeems it in the same program — no blank forms.

In dentistry the expensive part is a new patient from ads. Treatment is a large ticket, but LTV comes from the schedule: hygiene twice a year, a check-up, a return. Stamps reward showing up; points reward spend. Senbi runs both rules in one CRM: at reception and on the card.

How it looks in practice

The patient gives a phone number — a Senbi profile, not plastic in another bag
A hygiene visit adds a stamp; a 45,000 ₸ treatment accrues points by the rule
“6th hygiene free” fires itself — the cashier does not count circles
On a birthday the discount is already on the card — no haggling at reception

Why not Excel and paper

Cards get extra circles in pen; recall dates live in the admin’s spreadsheet. POS via CRM Adaptor reads the total and applies the Senbi rule — no second program and no “forgot to accrue”.

FAQ about loyalty in dentistry

No. Stamps count a hygiene visit; points count treatment spend. You can run both in parallel: showing up and the ticket are two reasons to come back.

We’ll set loyalty rules for your clinic

Tell us how you count hygiene and regulars today — we’ll show stamps, points, and the CRM card.