Loyalty program for salons: the 10th haircut without a paper card
Guests come every three to four weeks. Paper cards get left in another bag; the cashier skips the stamp. Senbi runs stamps, discount levels, and a birthday perk by phone — history in CRM.
Where the salon loses regulars
- The paper card was left in another bag — the guest is “reset”
- The Excel of birthdays and levels is opened once a month
- Cashier or stylist forgets the stamp — an argument at reception
- A one-off manicure never becomes a schedule: no LTV
- Certificates sold on paper forms, remaining balance in a notebook
Salon, 8 stylists · Almaty
“10th haircut free” cards lived in different bags. Reception forgot the stamp; stylists drew extra circles in pen. The birthday spreadsheet was never opened. Guests followed a stylist to another salon — LTV stopped.
The stamp is tied to the phone. Birthday — 15% without haggling. Certificates redeem in the same program. CRM shows visit frequency by stylist.
What the loyalty program does in a salon
A salon lives on rhythm: a haircut and a manicure every three to four weeks. Points on a small ticket barely register. A stamp needs no explanation. Senbi puts it in the same CRM as the discount and birthday perk — till via CRM Adaptor.
How it looks in practice
- The guest gives a phone number — progress 7 of 10, not a card from another bag
- A visit adds a stamp; ticket spend can raise the discount level in parallel
- The 10th visit closes the gift itself — no “you didn’t stamp it” argument
- A manicure certificate redeems on the same profile
FAQ about loyalty in a salon
You set the rules: a stamp for any stylist or per service. The balance still lives in one phone profile.
We’ll set a program for your price list and stylists
Tell us how you run cards and certificates today — we’ll show digital stamps and CRM.