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Beauty salon

Loyalty program for salons: the 10th haircut without a paper card

Guests come every three to four weeks. Paper cards get left in another bag; the cashier skips the stamp. Senbi runs stamps, discount levels, and a birthday perk by phone — history in CRM.

Where the salon loses regulars

  • The paper card was left in another bag — the guest is “reset”
  • The Excel of birthdays and levels is opened once a month
  • Cashier or stylist forgets the stamp — an argument at reception
  • A one-off manicure never becomes a schedule: no LTV
  • Certificates sold on paper forms, remaining balance in a notebook
Case

Salon, 8 stylists · Almaty

Challenge

“10th haircut free” cards lived in different bags. Reception forgot the stamp; stylists drew extra circles in pen. The birthday spreadsheet was never opened. Guests followed a stylist to another salon — LTV stopped.

Result

The stamp is tied to the phone. Birthday — 15% without haggling. Certificates redeem in the same program. CRM shows visit frequency by stylist.

Return to “their” stylist +27%
Timeline: rules live in 1 day, effect from the first haircut cycle

What the loyalty program does in a salon

A salon lives on rhythm: a haircut and a manicure every three to four weeks. Points on a small ticket barely register. A stamp needs no explanation. Senbi puts it in the same CRM as the discount and birthday perk — till via CRM Adaptor.

How it looks in practice

  1. The guest gives a phone number — progress 7 of 10, not a card from another bag
  2. A visit adds a stamp; ticket spend can raise the discount level in parallel
  3. The 10th visit closes the gift itself — no “you didn’t stamp it” argument
  4. A manicure certificate redeems on the same profile

FAQ about loyalty in a salon

  • You set the rules: a stamp for any stylist or per service. The balance still lives in one phone profile.

We’ll set a program for your price list and stylists

Tell us how you run cards and certificates today — we’ll show digital stamps and CRM.