Several products — kids, IELTS, corporate?

You can set different accrual rules per product and one family profile. Senbi does not force everyone into one scheme.

Online and offline groups?

One balance by phone if you set it that way. Site payment and the school till land in the same history.

Won’t stamps turn into skipping class “for the circle”?

You set the rule: a stamp only for an attended class, not for payment. Attendance stays with the methodologist.

Education

Loyalty program for schools: the next cohort without buying ads again

They took a trial — and left for another school. Senbi counts class stamps, points toward the next course, and a gift certificate. History in CRM, one parent profile by phone.

Where the school loses enrolment

A child dropped the paper class card — progress reset
The Excel of payments and “regulars” does not match the till
The manager forgets to apply the second-course discount
One course creates no LTV: they leave for a competitor at the next level
Online payment and an in-person class are different ledgers

Case

Language school · Almaty

Challenge

Kids lost “10th class free” cards on the way home. The Excel of group payments did not match. Managers forgot to accrue. After IELTS they did not take conversation class — LTV stopped.

Result

A class stamp on the parent’s profile. The next course — points or 7% off. A module certificate redeems in CRM. You see who did not renew the cohort.

Renewal into the next cohort +26%

Timeline: rules in 1–2 weeks

What the loyalty program does in a school

Stamp per class and points toward a courseCircles make sense to kids and parents. Course spend accrues a discount on the next cohort. The student’s birthday is in the rules.Enrolment funnel and balance on the cardWho is in which cohort, what was accrued, who did not renew. The methodologist and sales lead see the same thing.Certificate for a module or a trialA Nauryz or birthday gift: code, expiry, redeem. No form at reception.

In education the repeat is the next level, not the same ticket. Stamps hold attendance; points hold renewal. Senbi counts both: till or online payment, history in CRM, profile on the parent’s phone.

The parent gives a phone number — class progress, not a card in a backpack
A class adds a stamp; a 120,000 ₸ course accrues points toward the next one
“Two more classes — a free hour” fires itself
A module certificate redeems on the same card

FAQ about loyalty in education

You can set different accrual rules per product and one family profile. Senbi does not force everyone into one scheme.

We’ll set loyalty around your cohorts

Tell us your tariffs and how you discount a second course today — we’ll show stamps and CRM.