Is this a cut from commission? Won’t it eat the margin?

You set the rules: percent, cap, repeats only, or rentals. Senbi counts what you approved — the broker does not haggle in chat.

Sales and rentals — one program?

You can split mechanics: points from a sale and a stamp or discount on a repeat rental. One profile — by phone.

Why CRM if we already have an Excel of listings?

The card holds both the deal and the loyalty balance. Otherwise promised points spread across brokers’ spreadsheets again.

All industries

Real estate

Loyalty program for real estate: the next deal and the referral

The client bought an apartment and vanished. The next sale or rental costs another lead. Senbi accrues points and levels for a repeat, gifts a consultation certificate, and keeps deal history in CRM.

Where the agency loses repeats

After a deal the client disappears — the next listing costs ads again
The Excel of “our people” and promised discounts does not match across brokers
A referral was never recorded — they stop bringing friends
No LTV: you cannot see who bought, rented, and is ready for the next deal
The online inquiry and the offline viewing live in different tables

Case

Agency, 12 brokers · Almaty

Challenge

After closing, the card died in Excel. Referrals were counted in conversation. A repeat buyer arrived as a new lead — the commission discount was promised off the top of the head. Nobody saw LTV per client.

Result

After a deal, points accrue toward the next commission or rental. A consultation certificate goes to the referrer. CRM holds property history and the balance — not a private chat.

Repeats and referrals +24%

Timeline: rules and cards in 2 weeks

What the loyalty program does in real estate

Accumulation and points toward the next dealA percent or fixed points from commission. A level for an investor buying a second apartment. Not a made-up discount in the messenger.Deal history on the cardProperties, commissions, accruals. The broker sees the balance before the call — no “have we worked together?”.Consultation certificateA gift for a referrer or a bonus on a deal: code, expiry, redeem in CRM. No form and no “how much is left” argument.

In real estate the cycle is long, but a repeat and a referral cost less than a new lead. Senbi does not replace the broker: the program counts what you promised and stores it in CRM. A birthday or deal anniversary is a reason to follow up without a cold call.

A repeat buyer arrives with a balance, not as a new lead
A referral is recorded as an accrual, not “in conversation”
The same commission rules for every broker
Property history and loyalty on one card

FAQ about loyalty in real estate

You set the rules: percent, cap, repeats only, or rentals. Senbi counts what you approved — the broker does not haggle in chat.

We’ll set repeat-deal rules for the agency

Tell us how you count referrals and discounts today — we’ll show accrual and the CRM card.