Can we withhold points on some services?

Yes. Exclusions and separate rules by department are yours. Senbi will not accrue what you forbade.

One profile by phone. Visit history in CRM is shared — the patient is not “reset” at another address.

Does this replace the medical record?

No. The loyalty card holds accruals, stamps, and certificates. Clinical data stays in your medical system.

Medical centre

Loyalty program for clinics: the patient returns for follow-up, not from ads

A one-off appointment does not make a regular. Senbi runs stamps for showing up, points from the ticket, and a family profile by phone. History in CRM; certificates redeem without a form.

Where the centre loses patients

The paper discount card is gone — the patient is “reset”
Reception’s Excel does not match tills across branches
The cashier forgets to accrue — an argument at the window
A one-off visit creates no LTV: follow-up and labs go to a competitor
Online booking and till payment are different balances

Case

Multidisciplinary centre · Almaty

Challenge

“5th visit discounted” cards got lost. Reception forgot to accrue. The birthday spreadsheet was never opened. After a one-off appointment the patient left for another clinic — LTV was counted only in ad spend.

Result

A stamp for a follow-up visit, points from lab tickets. Birthday — a discount on the appointment. CRM shows who missed the return. A check-up certificate redeems in the same program.

Repeat appointments 28% → 51%

Timeline: rules in 1 week, effect from the first follow-up cycle

What the loyalty program does in a clinic

Stamp for showing up and points from the ticketFollow-ups and check-ups are counted in stamps. Labs and appointments accrue points or a level. Birthday is in the rules, not a notebook.The card and a family profileAccrual history by phone. You see who missed the return — without buying ads for the same person again.Certificate for a check-up or appointmentCode, remaining balance, expiry. Redeem at the till in the same program, no form.

In healthcare accuracy beats “points for the sake of points”. Senbi counts only your rules: a stamp for a follow-up, points from the ticket, exclusions on certain services. Diagnosis and routing stay with the doctor. Loyalty stays with reception and CRM.

The follow-up returns without a new ad
Branches see one balance by phone
The birthday perk fires itself
Till via CRM Adaptor — no second program

FAQ about loyalty in a clinic

Yes. Exclusions and separate rules by department are yours. Senbi will not accrue what you forbade.

We’ll set loyalty rules for your departments

Tell us how you discount regulars today — we’ll show stamps, points, and a certificate.