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Fitness

Loyalty program for fitness: the guest does not walk to the studio across the street

Drop-in guests switch studios easily. Senbi counts class stamps, points toward a membership renewal, and a birthday perk. Visit history in CRM; certificates — no form at reception.

Where the club loses guests

  • The paper class card was left in a locker
  • The Excel of visits does not match the reception till
  • The cashier forgets the stamp on a drop-in — the guest stops trusting it
  • A trial never becomes a membership: no LTV
  • Certificates sold on forms, remaining balance counted by hand
Case

Fitness club · Almaty

Challenge

Drop-in classes were counted in a notebook. The “8th class free” card was left in a locker. Reception forgot to accrue. After a trial they walked to a neighbour — membership LTV was invisible.

Result

A drop-in stamp in the phone. Membership renewal accrues points or a level. Birthday — a guest visit. CRM shows who has not come in 21 days.

Membership renewals +22%
Timeline: rules in 1 week

What the loyalty program does in a club

Stamp per class and points on a membershipDrop-in lives on stamps. Renewal and freeze — points or a level discount. Birthday is already in the rules.Who attends, who went quietVisit and accrual history on the card. The manager calls people who disappeared — not the whole list.Certificate for a membership or classesCode, expiry, partial redeem at reception. No form and no “how much is left” argument.

Yoga and pilates switch studios easily. “8 classes — 9th free” holds the floor without a discount on every entry. Senbi counts the stamp and the membership in one CRM: reception via CRM Adaptor, history not in a notebook.

  • A drop-in is not lost — the stamp is on the phone
  • Membership renewal with a clear benefit
  • Several branches — one profile
  • The certificate redeems in the same program

FAQ about loyalty in fitness

  • A membership is access. A stamp is the mechanic for drop-in and a gift. Points on renewal are a third. You can turn on one or all three.

We’ll set stamps and renewal for your club

Tell us your tariffs and how you count drop-ins today — we’ll show the rules and the CRM card.