Loyalty program for auto shops: they come back for service, not to the neighbour
After a repair the car leaves — and never comes back for scheduled service. Senbi counts a stamp per visit, points from the ticket, and seasonal tyre changes. History in CRM, till via CRM Adaptor.
Where the shop loses regulars
- The stamp card is in the glove box or the tech’s notebook — the customer is “reset”
- The Excel of mileage and service dates does not match the till
- The cashier forgets to accrue on a wash or tyre change — trust drops
- One expensive repair does not make a regular: no reason to come back for service
- Online booking and payment in the bay live apart — no shared balance
Workshop, 6 bays · Almaty
The “regulars” notebook lived with the technician. The paper card for “4th tyre change discounted” stayed in the glove box. The cashier skipped the stamp on a cheap wash — the next service went to a neighbour. Nobody saw LTV by phone.
A visit stamp keeps the schedule. An 80,000 ₸ repair accrues points for consumables. Seasonal tyres are a separate rule. CRM shows who missed service after 10,000 km.
What the loyalty program does in a workshop
At a workshop people come for a visit, not “to accumulate spend”. A cheap wash and an expensive repair are different tickets; you need regularity. Stamps count the visit, points count tenge. Senbi runs both: till via CRM Adaptor, history in CRM.
How it looks in practice
- The customer gives a phone number — profile and car, not a glove-box card
- A wash or tyre change adds a stamp; an 80,000 ₸ repair accrues points
- “4th tyre change discounted” fires itself between seasons
- CRM shows who missed service — you can remind them precisely
FAQ about loyalty in auto service
Two mechanics in one. Stamps reward visit frequency; points reward ticket size. The customer sees both in one profile.
We’ll set loyalty rules for your bays
Tell us how you mark regulars today — we’ll show stamps, points, and the CRM card.