All materials
Flowers: visits are rare, the ticket is large — they accumulate spend, not circles on cardboard
A bouquet for 8 March and mom’s birthday. Accumulation and points on a 10–20k ₸ ticket, one balance for pickup and the online store. CRM sees who went quiet after the holiday.
A flower shop punishes “almost loyalty”: people order twice a year — 8 March and a birthday. A “10th bouquet free” stamp is too long. The paper card is gone by the next holiday. What works is accumulation — “every 30,000 ₸ — wrapping or delivery” — and points from the ticket. The same phone works on Abay and in the online store.
Till / site · flowers
You gave me a card last time — I can’t find it. No discount?
AIProfile by phone: 18,400 ₸ of 30,000 toward the gift. This bouquet is 13,500 — after payment you’ll be closer to the threshold.
If I order on the site for 6 p.m. — does it count?
AIYes. The till and the site write one history. There is no separate “online card.”
SYS: accumulated 18,400 / 30,000 ₸ · bouquet 13,500 ₸
10–20k
typical bouquet
2–4
visits a year without a date
CRM
who vanished after 8 March
certificate
a gift instead of someone else’s card
Corporate orders and “don’t call the recipient” live on the deal. Loyalty here is spend and the next date — not a daily stamp. A digital certificate is another reason not to walk to the competitor’s window.