Pipeline and KPI: repeats, LTV, and who went quiet again

Pipelines break from both sides: too many stages, or a board that is theater. For loyalty, a living pipeline encodes decisions about people: new, repeat, regular, quiet. Senbi writes visits and receipts into the same CRM — you can count KPI from facts, not from the receptionist’s memory.

Slices that survive contact with reality

• Stages about people: first visit, repeat, regular, “quiet 30 / 60 days”
• Tasks on those who vanished — not a shared chat that says “write everyone”
• LTV and frequency on the card, not in Sunday Excel
• Repeat revenue split from one-off — you see where the program works

Senbi keeps the pipeline and basic money visibility in one window. Deep accounting lives in finance systems. The loyalty program does not replace KPI: it fills the card with data you can actually count from — who came back, who went quiet, which branch holds LTV.